Guest Adeola Sole — fan of all things email — Zoomed in from London to join host Matthew Dunn for this conversation about email, CRM, AI, and being nice to Siri (or not). Adeola is a super-visible figure in the UK/US email marketing industry, speaking, moderating and consulting on email strategy. This is a great conversation for marketers working across national or generational boundaries!
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As a little girl, Jessica Totillo Coster slept in her new shoes. As she shares in this fun conversation about e-commerce, e-fashion and email, she was destined for this. As the head of Ecommerce Badassery, Jessica helps other businesses use the lessons that she, Zappos and other e-commerce pioneers learned the hard way.
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With over 25 years in privacy law, time in Federal service, and a decade of close with with the largest email senders and providers, ArentFox Schiff partner Reed Freeman knows a thing or two about the digital domain and privacy.One tip worth excerpting here: "Obsess over your consumer complaints. They're the roadmap to avoid Federal investigation." It's not all bad news — as Reed says, people generally think the legal requirements are more stringent than they actually are. This is a in-depth conversation about email, privacy and the changing legal landscape with a genuine expert in the space!
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Jennifer Nespola Lantz, VP of Industry Relations at Kickbox, shared her fascinating back-and-forth journey in the technical and business sides of email. The juggling act of profession and parenthood is one of the through-lines in this conversation; Jennifer shares some of the particular challenges of doing that during the recent pandemic.
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How email actually flows around the globe, to the tune of 300+ billion messages a day, is a story that may never be fully told. Brian Minick, COO at ZeroBounce, certainly knows a big chunk of the story. Brian has a deeply informed and passionate grasp of his field, which really comes to life in this conversation. If you use email in marketing or service, this episode has some extraordinary insights about how it all works, and how to make it effective for your business.
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Chris Arrendale brought years of experience in email, data and security to this in-depth conversation about email, data and security :-). A great conversation for anyone interested in data, marketing and privacy.
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Consumer email is one of the silent wonders of the Internet era. For a recurring cost of zero, people get a lifetime digital home address, gargantuan storage and polished, thoughtful interfaces on all of their digital devices. The work behind the wonder was the focus of this interview with Josh Jacobson and Marcel Becker, respectively the SVP and GM of Yahoo Communications, and the Senior Director of Product Management at Yahoo.
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With 5 books and 2 full-time podcasts on ecommerce bearing her name, it's fair to label Chloe Thomas as an expert in the space. This conversation about ecommerce, email and marketing proves it. It's also fun! Chloe and host Matthew Dunn trade observations about the incredible evolution of e-everything — commerce, marketing, mail and more.
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Working at a large, growing and (preferably) successful company is "an MBA of its own", notes former Googler Ben Lund. Ben has taken that gMBA and hit the street, launching his own marketing agency, Rise Marketing Group. A great conversation about digital marketing with someone who really knows the space!
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Reinis Krumins of AgencyJR is living proof that email is a multi-generation channel that's NOT going away. Reinis operates out of Europe; his perspective on how email interacts with messaging is informed by that, as apps (particularly WhatsApp) are more predominate than SMS, unlike the North American market. America, as he says, is something of an outlier! This is a great conversational glimpse into the mind of a marketer in another market.
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What's it like -after- your startup is acquired? Jack Wrigley has been living that experience in a particularly vivid way, joining the ranks at former sometimes-competitor Webbula after helping Kickbox grow into acquisition. As he shares, it's not all that simple; "giving up your baby" is a long and sometimes emotional process. The mindset shaped by time as an entrepreneur isn't always an exact fit for later roles. A great conversation to put some depth to "email? you just hit send."
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Would you rather fill in a form, or answer a few quiz questions?
Gen Furukawa, co-founder of quiz engine Prehook, explains how quizzes intrigue people while growing marketer zero-party data. It's one of those "big little changes" that's easy to miss. Increase list growth by 3x and conversion rate by 25%.? Learn more about your customers? Check them out at Prehook.com
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Subscriptions might seem mundane, but as Matthew Holman shares in this conversation, subscriptions are a complicated dance. A subscription is a mutual commitment, out into the future. Whether it's truck tires or carrots — both of which come up in this conversation — there's an intricate cadence to making it look easy. Meet the dance coach!
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How do you brand and market a farm? Are pictures of carrots and cows enough? Or do things like defining the ideal customer for THIS farm also matter? Brand and marketing expert Orshie Herbein of Brand3 joined host Matthew Dunn to discuss email in the broader context.
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When something new, exciting and insanely cool make it to public awareness, it's a pretty fair bet that a bunch of people somewhere worked on it for years before anyone knew. So it is with BombBomb, a Colorado-based company who pioneered video-centric email more than 10 years before the pandemic pushed everyone on-screen. The nice thing is, the world has more-or-less moved in BombBomb's direction. People worry less about looking like newscasters, and more about being authentically themselves. Check out their new book and the platform at BombBomb.com.
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Digital marketing expert Tali Hasanov dropped in to talk about the complexity and challenges of marketing strategy. Tali helps clients 'across the spectrum' with email, Web/SEO and personalization. She's got a very keen and experienced perspective, focused on getting long-term results.
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At 50 years, is email itself 'too old to learn?' Not even close, as this in-depth conversation with Aaron Smith reveals. Aaron and his company Sageflo are helping distributed brands get eye-popping results from email and SMS marketing by unleashing the power of local. Entrepreneurship is "hot" these days; this conversation is a great glimpse into the entrepreneurial journey. HBS, give Aaron Smith a call.
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InboxArmy is the company you call to tackle tough email problems. They can attack design, coding, testing, setup, deployment, automations and migrations, on dozens of email platforms. InboxArmy CEO Chris Donald Zoomed in from Thailand to talk about email, privacy, Thailand, apps, street food, CDPs, ESPs and more. It's an in-depth conversation with an expert who has been deeply involved in email as a marketing channel for over 20 years — don't miss this one!
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"There are certain things that I've done strategically over the years, that at a high level don't change — like, Where do you start? You always start with welcome. You always start with whatever your version of abandoned cart is. How changes with every company.” Casual conversation, but when Scott Cohen, the 2021 Email Marketer of the Year says something like that…worth hearing more!
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Psst. Here's a super-competitive business secret: write better. What goes into "write better"? A lifetime of research to come, says entrepreneur & expert Rob Ashton. It's a fascinating and complicated topic. Rob is sharing his learning; grab his free Influence course via email: https://influence.robashton.com/
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